A division of Mars Petcare. Your pet's best life is about to begin

Binaery Shopify Development and Design Stripe

Research and Analysis

Our team has been working with Whistle for nearly three years, initially revamping their direct-to-consumer (DTC) website. In just two months, we successfully transformed their online presence, earning their trust and continued partnership. Recently, Whistle decided to shift their focus to the B2B market. Recognizing the need for a tailored approach, we conducted thorough research and analysis, including market research, competitor analysis, and user behavior insights. This allowed us to create a website that not only aligns with Whistle’s new objectives but also meets the expectations of their B2B customers.


Our team employed strategic planning during the development process to ensure Whistle’s e-commerce success. We created a tailored Shopify strategy that utilized the platform’s features and followed industry best practices. Our data-driven approach involved market research and user behavior analysis to align Whistle’s goals with a solid strategic foundation. This positioned them for online success and helped them differentiate from competitors.

Whistle’s digital transformation

Responsive design

Considering the growing popularity of mobile devices, we adopted a responsive and adaptive design strategy for the Whistle website. This approach ensures a smooth experience across different screen sizes, providing optimal functionality and aesthetics on desktops, tablets, and smartphones. With this design flexibility, users can easily engage with the website, regardless of their device, promoting a consistent and user-friendly experience.

Shopify Plus Development

We redesigned Whistle’s website using our Shopify Plus development and design expertise. We created a custom Shopify theme, reflecting their brand and tailoring it to their needs. By integrating Shopify’s recommendation API, we strategically included cart upsells, promoting relevant products during checkout. Product upsells suggested complementary items, increasing the average order value. We also enhanced user experience with personalized recommendations based on browsing behavior and quick order capabilities for improved navigation. Our custom Shopify Plus checkout, combined with Stripe integration, enabled seamless subscription management and integration with their iOS app, providing a cohesive customer experience

Custom Payment Integration

We pride ourselves on our ability to seamlessly integrate advanced payment solutions, and our custom Stripe integration for Whistle's Shopify checkout process is a testament to that. By incorporating Stripe's powerful subscription capabilities, we created a secure, flexible, and user-friendly payment experience for Whistle's customers. This integration not only ensures smooth transactions but also contributes to higher conversion rates and enhanced customer satisfaction, ultimately driving Whistle's success in the online marketplace.

Product photography

To enhance the visual appeal of Whistle's products, we paid close attention to styling and props. We carefully selected backgrounds, surfaces, and complementary elements that would elevate the overall aesthetic and create a cohesive visual narrative. This attention to detail ensured that the product images reflected Whistle's brand and resonated with their target audience.

Ongoing support

Whistle benefited from having a dedicated support team at their disposal, offering around-the-clock assistance. Our knowledgeable and experienced professionals were readily available to address any technical issues, answer questions, and provide guidance. We understood the importance of timely and efficient support, and our team was committed to delivering prompt resolutions to any challenges that arose. Additionally, with our custom Shopify theme, Whistle enjoys the ease of making updates and necessary changes without heavy reliance on developers. We continue to offer design solutions based on real user data and provide assistance for custom Shopify checkout, ensuring Whistle's online presence remains optimized and user-friendly.

The proof is in the pudding


Increased Whistle's conversion rate by 28%, driving more visitors to take desired actions such as making a purchase or submitting a lead form.


Achieved an impressive ROI of 40% within six months of the Whistle's site launch, demonstrating the effectiveness of the implemented strategies and the resulting revenue growth.


Boosted the returning customer rate by 20%, indicating a strong customer loyalty and satisfaction with the website's user experience, products, and services.


Through successful upselling, cross-selling, and personalized product recommendations, we achieved a remarkable 25% increase in Whistle's average order value.


Our responsive design approach led to a significant increase in mobile sessions by 80% and desktop sessions by 25%.

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#Web design,#Shopify theme development,#Conversion rate optimization


#Web design,#Shopify theme development,#Conversion rate optimization